Debbie's World of Books
My book reviews, book news & random rants

How to Create Book Buzz?

November 15th, 2009 by Debbie's World of Books


Last week I asked for your thoughts on book giveaways because it was one way I tried to help create buzz about books I enjoyed.  Opinions were split on whether book giveaways help generate interest and sales in the book.  So that got me wondering about what other ways to generate buzz about a book.  There are some great books out there that I would love to get the word out about but not sure what the best way is to do that.  Do you think bloggers can make a difference in generating book sales?

Some of the obvious methods of bringing books to others attentions that I’ve found are:

  • Twitter: there is a great book blogging and book lovers community out there on Twitter so I think it can draw attention to at least their attention but sometimes there is so much going on on Twitter that some tweets can get lost in the sea of tweets.  I also found unless you are a more well known blogger/tweeter you probably don’t reach as large an audience unless you are lucky enough for one of those tweeps to retweet you.
  • Blog reviews: this of course is the one that fits most easily into my blog since I review all the books I read.  The one down side is I’ve read a ton of great books before starting my blog.  I have so many books in my TBR pile now that I don’t have much time to reread and blog about those books.
  • Book spotlight: I’ve tried to do a few of these where I write a spotlight on some of my favorite books or authors but I never know how many people are actually interested in reading about older books.  I notice my reviews of new books get much more comments than those about books that have been out for years.
  • Digg, Stumble, etc: I don’t know much about these since I don’t have a Digg or Stumble account (I think) so not sure if that really spreads the word about a book much.  Any thoughts?
  • Author Interviews: I don’t have a good grasp on how effective author interviews are.  I never get many comments on my author interviews.  It could just be because my questions are not that interesting.  Maybe this is more successful for others?

Are there other more creative/effective ways to create book buzz for both new and old books?  One interesting campaign I came across was My Friend Amy’s book drive for Beth Kephart’s book, Nothing But Ghosts.  I don’t know her final numbers but I do know she got me to buy the book.  Other ideas?

  • Group focus on a particular book: if I could find enough people who have read a book I enjoyed I would love to try and get a week or so dedicated to everyone posting about the book or author.  One book I really enjoyed but it was self-published was The Black Parade by Pattie Garner.  I don’t think it got much attention and sadly I haven’t seen any word on the sequel recently so not sure if Pattie gave up on it.  This is probably more successful if you can get some of the larger names in the blogging community involved.
  • Your ideas?

Any thoughts?  Which methods do you think are most effective?  Do you think creating buzz about older books or independent books is more difficult?

Posted in Books

12 Responses

  1. Michelle

    I actually think book buzz is generated best by using all of the above methods. Though I would add that challenges are also a good way to get older/backlist books noticed. Getting those books added to suggested reading lists of challenges if possible.

    I think first and foremost having a really vocal advocate helps get people interested.

  2. Serena (Savvy Verse & Wit)

    I agree here that getting books added to reading challenges is a great way to generate buzz and sales.

  3. J. Kaye

    I am removing the buzz in 2010. ;) Going buzzless.

  4. L. Diane Wolfe

    As an author, I think we have to use any and all means available!
    Fan pages on social sites and other mentions on such sites help tremendously. (I have one social site on which I always do a full week of appearances, and it generates as much buzz as blogging.)
    Book trailers on YouTube and other sites.
    Listings, appearances & reviews on genre dedicated sites. (TeensReadToo for YA, FreshFiction for romance, etc.)
    That’s a few other tricks. But buzz is essential. Word of mouth advertising is still the most powerful.

  5. MarthaE

    Hi Debbie- I think your suggestions are good and L.Diane added some more. Getting the trailers out to the contests, such as YGR Videos and others, gets additional exposure too. I have started doing mini team blogs for interviews to help spread exposure to more than just my followers. It is not as massive as a blog tour but it does spread the word!

  6. Elizabeth

    I get few comments on author interviews and guest posts, also. My blog is not solely dedicated to books, so I feel like I spread some buzz to folks who don’t hit the full-time book blogs. I know I’ve gotten feedback thanking me for recommending an author and for giveaways which have gotten people to go out and buy something else by the author.

  7. Jamye

    Great topic! I’m definitely interested in reading reviews of older books because they might have been in my TBR pile forever and reading a good review of one might bump it up to the top.

    Social networking sites are a must IMO and challenges and giveaways have definitely caught my attention in addition to traditional reviews.

  8. Amy @ My Friend Amy

    I”m always trying to think of new ways to promote beloved books as well, Debbie! Good luck with your ideas. :)

  9. dsuzuki

    Huh, I never really thought about Facebook and other social networks for spreading the word about books. Guess it’s because most of my friends on those aren’t readers :) Thanks for all the great comments.

  10. Deanna/ibeeeg

    If one is looking for buzz then I think it is a combination of all the things you have listed. Although, I must admit, if I start to become to over saturated with the buzz then I start to tune out so for the most part, the huge book blog tours do not do it for me.

    I *love* your idea for the Group Focus on a particular book/author. I would like this idea best if it generates a back-n-forth type of communicating with other bloggers so that it would be different than the book tours.

    You asked some great questions and gave some interesting thoughts.

  11. dsuzuki

    Deanna-I know what you mean about over kill. Sometimes I see a book too often on blogs I tend to start skipping over those posts.

  12. Serena (Savvy Verse & Wit)

    I’ve recently started trying to add videos to my posts, hoping that will help for those in a time crunch and just want to know what the book is about.

    I think a combination of methods works best honestly.

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